Supporting the Busy and Active Lifestyle of Indonesian People, Mizone Presents a New Variant of COCOBOOST with Electrolyte Content and Less Sugar

Jakarta, April 30, 2025. For approximately 20 years of being present in the community, Mizone continues to strengthen its commitment to supporting the active lifestyle of the community, this time through the latest innovation Mizone COCOBOOST. Complementing the two previous variants, Mizone COCOBOOST comes with 808 mg of electrolytes, lower sugar, and low calories. Mizone COCOBOOST is formulated to replace the need for electrolytes lost through sweat, to help the community’s active lifestyle, so that it is #OnTerus.

In recent years, an active lifestyle has become part of the identity of modern society, both in daily activities indoors and outdoors, as well as sports activities. Even a survey from an Indonesian research institution stated that 9 out of 10 urban communities have an active lifestyle, as seen from the increasing number of sports activities that have now become part of the lifestyle of modern society. However, unfortunately, this increase in the trend of active living is not balanced by the public’s understanding of the need for electrolytes when doing activities and sweating.

In her speech, Vera Galuh Sugijanto, VP General Secretary of Danone Indonesia said that Mizone, as a brand that was born and grew with the Indonesian people for 20 years, believes that innovation begins with “listening”. “Through the process of ‘’listening’’ to the needs of the community, especially to support an active and modern lifestyle, we want to introduce one of our latest innovations, namely Mizone COCOBOOST,” she said.

Belinda Gunadi, Marketing Manager of Mizone explained, “Not only during exercise, in daily activities, the body also loses electrolytes through sweat. Unfortunately, education about the importance of replacing lost electrolytes is still not widely understood, even though electrolytes are important minerals to maintain optimal body function. To answer this need, we present the Mizone COCOBOOST innovation with a signature formula that contains high electrolytes of 808 mg. This content is able to replace electrolytes lost due to intense daily activities, such as getting on and off public transportation, going up and down stairs, and other active activities.”

Mizone COCOBOOST is here as an isotonic drink option to help meet the electrolyte needs lost during activities, lower in sugar and calories, and functions to replace body fluids lost during sweating. This variant uses natural green coconut water extract, thus providing a fresh sensation as well as functional benefits needed by the body.

Electrolytes such as sodium, potassium, chloride, magnesium, and calcium play an important role in maintaining fluid balance, nerve function, muscle contraction, and blood pressure stability. Electrolyte deficiency is not just a matter of losing fluids, the impact can be directly felt by the body in the form of various health disorders. When the body loses electrolytes, especially through sweat during activities or in hot weather, the body’s ability to function optimally will be disrupted.

dr. Monica Harvriza Sp.KO, a Sports Medicine Specialist explained that in normal daily activities, the body can lose significant amounts of electrolytes. “Based on research from the American College of Sports Medicine (2021), activities such as working in an office can cause electrolyte loss of around 300-400 mg. Light physical work can cause loss of 500-800 mg of electrolytes, while heavy work can even reach 1,200-2,000 mg. Electrolytes in isotonic drinks are designed to resemble the concentration of fluid in blood plasma, so they are absorbed more quickly by the body. This is why isotonic drinks are highly recommended to replace lost electrolytes quickly or when the body loses a lot of fluids,” he said.

Sheryl Sheinafia, an artist and active lifestyle influencer, also shared her experience in meeting the right electrolyte needs in the midst of her busy activities. She said Mizone COCOBOOST is a healthier isotonic drink choice to support the active lifestyle of modern society. Mizone has been able to help recharge her spirit and mood when she is busy taking care of the process of moving house, practicing in the studio, and facing events.

“When I have to train, take care of moving house, and face various events, Mizone COCOBOOST is my mainstay. Its high electrolyte content helps quickly replace lost fluids and electrolytes, especially during running sessions or studio workouts,” said Sheryl.

Achieve Peak Athlete Performance with Balanced Electrolyte Fulfillment
Meanwhile, Nova Arianto, Coach of the U-17 National Team, highlighted the importance of electrolyte fulfillment in maintaining athlete performance on the field. He said that to achieve peak performance in a match, an athlete not only needs the right training and strategy, but also optimal fulfillment of body fluids, electrolytes, and nutrition.
“During matches or training sessions, the body loses a lot of fluids and electrolytes through sweat. If not replaced quickly and properly, this can reduce endurance, slow down reactions, cause muscle cramps, and even increase the risk of injury. In addition, the brain also needs adequate fluid and nutrient intake to maintain focus and concentration,” he said.

Coach Nova added that this combination of training, strategy, and balanced electrolyte support is what helps an athlete perform optimally in every competition. Therefore, athletes need to ensure a balanced nutritional intake and choose drinks with electrolyte content that suits their body’s needs.

Closing the session, Belinda Gunadi expressed her optimism about Mizone’s contribution amidst changes in the lifestyle of the Indonesian people. “Mizone continues to be with the Indonesian people amidst various changes, including changes in people’s lifestyles that are increasingly active and dynamic. Therefore, we believe that this innovation can have a good impact. Because when our bodies get the right intake, we can continue to be active, productive, and of course creative,” concluded Belinda.